Culture is an invisible bond that unites people. Sports, arts and music are culture made visible. By promoting various local organizations and initiatives, ASML helps to strengthen those bonds while building an appreciation for our communities’ cultural expression.
Sports
Partnership with PSV soccer club
In 2019, together with five other partners from the Brainport region, we became the main sponsor of PSV, the soccer club that sits at the heart of our local community. We also run a number of initiatives together with PSV, including training camps for school-aged children, supporting an online vitality program, developing interactive teaching programs and making soccer accessible for members of the community facing hardships or those who are new to the region.
“As a Brazilian who left his former life behind to start over in a new country, this is huge for me. My heart is at the PSV stadium. At the stadium is where everything I love connects: sports, music, and people."
- Andre Luiz da Silva, ASML product owner from Brazil
Arts
Van Gogh Museum and Van Gogh Brabant
We collaborate with the Van Gogh Museum in Amsterdam and Van Gogh Brabant to help preserve the artworks and legacy of Vincent Van Gogh, who, like ASML, hails from the Brabant region of the Netherlands. As part of our partnership, we helped expand the Van Gogh Village Museum in Nuenen where visitors can learn about light and how Vincent van Gogh experimented with it in his paintings.
GLOW light art festival
Because light is key to our work, we are a main partner and sponsor of the annual GLOW light art festival. This free event in Eindhoven, displays the works of famous national and international light artists throughout the city center over one week in November. Every year, almost 700,000 people attend the festival. Not only do we commission an artist to create a piece of art to be displayed alongside other artists’ work during the festival, but we also organize special events – such as guided tours in various languages – for international colleagues living in the Netherlands to help them feel at home and part of the local community.
Music
ASML on Stage & Spotlight
We partner with the Muziekgebouw Eindhoven, the main concert hall in the city, which offers a wide selection of musical events and education. Once a year, the employees of ASML take to the stage, filling the hall with a diverse range of music genres – reflecting the diverse nature of the company – with our special annual event, ASML on Stage.
For members of our Brainport community in the Netherlands, we also host Spotlight, an event that welcomes people from across the Brainport region to take the Muziekgebouw Eindhoven stage to celebrate music, express their passion in a performance, and learn from talented artists. Spotlight is one way we are giving back to our community and proving that everyone has something to offer.
